Motorpoint Arena and Bauer Media Announce Partnership Extension
Motorpoint Arena Nottingham, the East Midlands leading live entertainment venue, is delighted to announce a partnership extension with Bauer Media Group until 2027. The new agreement, which was awarded via a tender process, will see Bauer become Motorpoint Arena’s official media partner. Bringing radio audiences closer to the biggest concerts, comedy shows, family entertainment, and sporting events.
Partners since 2023, Motorpoint Arena & Bauer have already delivered successful campaigns including money‑can’t‑buy ticket giveaways and listener parties that bring radio listeners even closer to the live music experience
Kylie Costall, Head of Sales & Hospitality at Motorpoint Arena Nottingham comments “Bauer Media has been a valued partner of Motorpoint Arena Nottingham for many years, and we’re delighted to be continuing that relationship. Through Hits Radio & Bauer Media Group, we have been able to connect with audiences who share a passion for live music, entertainment and ice skating. We look forward to working together on exciting campaigns and experiences that celebrate the incredible events taking place at the Arena”.
The partnership will continue with exciting innovation through Bauer’s Audio Xi platform, allowing Motorpoint Arena to target shows to chosen audiences through a variety of devices such as smart speaker, DAB radio and mobile.
Julie Halford, Head of Marketing, Hits Radio adds “Our audiences love hearing their favourite artists on Hits Radio and experiencing them live, which makes our partnership with Motorpoint Arena such a natural fit. We’ve built a fantastic relationship with Motorpoint over a number of years, and we’re delighted to continue working together to connect our audiences with the artists and live experiences they love.”
As the live entertainment calendar begins to grow, the collaboration reflects a shared commitment to supporting the entertainment industry while delivering exceptional experiences for fans across the region.
For more information on upcoming shows and our Hospitality experiences at the Motorpoint Arena for shows such as J Cole, Enter Shikari and Pete Tong, see the website for more information. https://www.motorpointarenanottingham.com/hospitality-experiences