Motorpoint Arena & Rollover Hotdogs celebrate recent rebrand

Rollover Hotdogs, a popular food offering at Motorpoint Arena Nottingham, has seen a 66% increase in sales following a recent refresh of the concourse bar, underscoring the impact of refreshed branding, improved customer experience, and strategic alignment with live-event audiences.

The Signature range refresh, which launched in November 2025, introduced a new visual identity, streamlined menu offerings, and upgraded point-of-sale presentation designed specifically for high-traffic, fast-paced arena environments. Since the rollout, the food bar has consistently outperformed previous sales benchmarks during events such as Panthers Ice Hockey, Stereophonics & Peter Kay, to name a few.

“Our goal was to create a bar & brand that felt bold, modern, and perfectly suited to the energy of a live music venue,” said Sachin Patel, Senior Channel Manager – Foodservice. “The 66% sales growth shows that fans are responding, not just to the look, but to the overall experience.”

Key elements of the Range Refresh included:

• Updated logo, signage, and packaging optimised for visibility in crowded concourses
• A refined menu focused on speed, quality, and fan favourites
• Additional equipment to extend food offering across the Arena floor on busy events
• Enhanced staff training to improve service flow during peak event times

Arena management also noted the positive impact on guest satisfaction and concession performance overall.

“Rollover Hotdogs has become one of the top-performing food concepts since the rebrand,” said Leslie Dodds, Executive Chef at Motorpoint Arena. “It’s a great example of how smart branding and operational execution can directly drive revenue in a live entertainment setting.”

With headline acts in 2026 such as Pete Tong, Lily Allen and Kevin Bridges, the Motorpoint Arena is excited to welcome hundreds of thousands of people through the doors and experience our range of Food & Beverage options.