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This policy (the “Privacy Policy”) tells you how the Nottingham Ice Centre Limited, Bolero Square, The Lace Market, Nottingham NG1 1LA collects information from you, how we protect it and how we use it, and covers all personal information which you provide when you use any of our National Ice Centre or Motorpoint Arena Nottingham websites (the “Sites”), unless otherwise specified on the relevant Site where a different privacy policy will be displayed, and also controls information provided by you when dealing with any one of the National Ice Centre or Motorpoint Arena Nottingham promotional partners where you may opt in to receive information from the National Ice Centre or Motorpoint Arena Nottingham and agree to your information being forwarded by that partner to us but do not directly register on the Sites.

This Privacy Policy also covers any other personal information which you may provide when dealing with the Nottingham Ice Centre Limited or interacting with any of our Sites (whether or not you are registered), including data when you make a purchase, register for our Mailing List, or use any other Nottingham Ice Centre Limited service. We refer to this type of information as transactional data.

This Privacy Policy explains how Nottingham Ice Centre Limited collects, records and uses information about you and the choices you can make about how the information is collected and used. Please read the following to learn more about our data collection policies and practices.

What type of information do we collect about you?

We will collect personally identifiable information from you in a variety of ways including when you register on any of our Sites or use any other Nottingham Ice Centre Limited services, enter competitions or prize draws, subscribe to our Mailing List, participate in market research, navigate around our Sites and respond to communications from us.

What we do with personally identifiable information?

This information may be used for marketing (where you have agreed to this) and for market research purposes, including internal demographic studies, to provide, optimise and personalise our services, to inform you if you have won a prize and to send you greetings on your birthday and to send you newsletters and information (where you have agreed to this) about other exciting events happening at the National Ice Centre Limited or Motorpoint Arena Nottingham or other related products and services.

We may use information about you to create a picture of your interests. This will allow us to understand our customers and visitors better, so we can make our services and marketing more relevant. Information that we use in this way may include: (i) information about your use of this and other Nottingham Ice Centre Limited Sites; (ii) household classification data, (iii) your responses to communications from us; (iv) your interaction with other parts of Nottingham Ice Centre Limited; (v) information you provide when you register on a Site; (vi) customer surveys; (vii) information provided by other companies, where you gave them permission to share this information and (viii) transactional data. We may use a variety of technical methods such as cookies and web beacons to collate this information (see the section below on “Use of Cookies” for further information).

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Use of information for marketing

In line with any permissions you give us, we may send you direct marketing about our own, or carefully selected third parties’ goods and services and disclose your information to other organisations that may send direct marketing to you. You can change your marketing preferences if you are registered with us. Details on how to do this are set out below under “Our Registration Policy”.

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How do we protect your data?

We use industry standard efforts to safeguard the confidentiality of your data. All the data collected by us is stored on a secure server. However, please keep in mind that the internet and the World Wide Web are not secure mediums.

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Who else has access to the information?

We will only pass on your information to third parties in the following situations:

• If this was clearly stated at the time of collection or registration and where required, if you have given permission for this;
• If we employ another organisation to perform tasks on our behalf – such as delivering goods to you. In this case, the organisations may only use your information to fulfil this specific task;
• If we have reason to believe that disclosing this information is necessary for legal proceedings. We may also disclose information when we believe in good faith that applicable law or regulation requires it or to protect the safety or security of users of our Sites; and
• If we use third party processors to administer and process your personal information for the purposes notified in the Privacy Policy, e.g. for hosting activities related to the use of our Sites or services. We may also share details with third parties (such as auditors or legal advisors) to obtain advice. Any such processing will be governed by an agreement in the form required by law, preserving any statutory data protection rights.

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Nottingham Ice Centre Limited policies for children

We encourage parents and guardians to spend time on-line with their children and to participate in the interactive activities offered on our Sites. If you are a child (a person who is not of legal age to give consent to the collection and processing of their data) and want to register with us, we require permission from a parent or guardian and you must ask your parent or guardian for permission to register, confirm you have permission to register and provide an email address (we may ask for a mobile number if you are registering for a service through your mobile) for your parent or guardian. We will then send a message to your parent that you have registered and depending on your age and location may also ask your parent or guardian to confirm consent to the registration. We may also carry out checks to verify that the contact details you have provided are for your parent or guardian. If you have indicated that you would like to receive additional Nottingham Ice Centre Limited material (only available to specified age groups as indicated when you register or when you subscribe to certain services), then where required we will also ask your parent for consent. No information should be submitted to or posted to us without consent of your parent or guardian.

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Our registration policy – How to remove or amend your information

You can ask us to remove your personal information from any or all of our mailing lists at any time by clicking on the unsubscribe link which we provide you on all email marketing campaigns we distribute.

You will be removed for our marketing database within approximately 24 hours.

You can also amend information you give us by writing to us at Attn: Marketing Department, Nottingham Ice Centre Limited, Bolero Square, The Lace Market, Nottingham, Nottinghamshire NG1 1LA specifying the changes you would like to be made.

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Use of cookies and web beacons

We collect information through technology to make our Sites and other content or services which we make available to you more interesting and useful to you. For instance, when you come to one of our Sites via your computer or other media device, we may place cookies and web beacons on our Sites which may be used to collect information about the sections you visit, the products you are interested in and the frequency with which you visit various parts of our Sites. You agree that we collect your IP address or other unique identifier. At times, we also use these identifiers to collect information regarding the frequency with which our guests visit various parts of our Sites. We may combine your IP address with other personally identifiable information for marketing and for market research purposes, including internal demographic studies, so we can optimize our products and services and customize the Sites for you.

Our Sites use a variety of technical methods for tracking purposes, including cookies and web beacons.

Cookies are pieces of information that a Site sends to your computer or other media device while you are viewing or interacting with the Site. We use cookies for a variety of purposes including tracking usage on our Sites in order to enhance our guests’ experience on our Sites and to learn more about your preferences and interests. For instance, when you return to one of our Sites after logging in via your computer, cookies provide information to the Site so that the Site will remember who you are (“visitor session information”). You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings.

Each browser is a little different, so look at your browser’s Help to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make your interaction with Nottingham Ice Centre Limited smoother, like the features mentioned above, and some of our services will not function properly. We may use cookies to analyse the traffic patterns on our Sites, such as the frequency which our users visit various parts of our Sites.

Web beacons are small pieces of data that are embedded in images on the pages of Sites. We also use these technical methods to analyse the traffic patterns on our Sites, such as the frequency with which our users visit various parts of our Sites.

We may combine your visitor session information or other information collected through cookies, web beacons and other technical methods with personally identifiable information in order to understand and improve your online experiences and to determine what products, promotions and services you prefer or are likely to be of interest to you.

We also use these technical methods in HTML e-mails that we send our guests for a number of purposes including: to determine whether our guests have opened or forwarded those e-mails and/or clicked on links in those e-mails; to customise the display of the banner advertisements and other messages after a guest has closed an email; and to determine whether a guest has made an enquiry or purchase in response to a particular email.

Cookies, web beacons and other technical methods may involve the transmission of information either directly to us or to another party authorised by us to collect information on our behalf. The information from use of these technical methods may be collected in a form that identifies you personally.

You may get cookies from our advertisers. We do not control these cookies, and once you have clicked on the advertisement and left our Sites our Privacy Policy no longer applies.

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Links to other sites

You should be aware that when you are on our Sites you could be directed to other sites where the personal information collected is outside of our control.

For example, if you click on a banner advertisement the click may take you to a third party site. The privacy policy of the new site will govern the information obtained from you on that site.

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Changes to this policy

We may change this Privacy Policy from time to time and we will post the latest version on this and all our other Sites. If we ever wish to use your personal information in a way which is incompatible with the information in this Privacy Policy, we will only do so with your consent.

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If you have queries about our use of your personal information or wish to have your personal information removed, you can email marketing@national-ice-centre.com or write to us at Attn: Marketing Department, Nottingham Ice Centre Limited, Bolero Square, The Lace Market, Nottingham, Nottinghamshire NG1 1LA.

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